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Tanmay Bhat

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    Tanmay Bhat

    Will Adobe be able to replace industry workhorse Quark XPress by providing free Adobe InDesign?

    Adobe InDesign CS2 Will Quark truly be "killed"? For the last six years or so, Adobe has said "it will," but it hasn't happened. Quark was not killed by Adobe Pagemaker, but was instead replaced by InDesign. So far, InDesign comes in a distant second place.

    To begin, it would be prudent to postpone any new purchases or "conversions" until the release of the next version of Quark XPress.

    Some of the features that Quark has unveiled as part of their new version (for example, Job Jackets for workflow streamlining and increased productivity) are very compelling in our opinion and provide more value than InDesign.

    Other features are necessary updates that meet current needs and bring it up to par with other programmes' available technologies (i.e. transparency support, Open Type font support, etc, so InDesign and Quark have standard common features). There are numerous reviews out there that detail all of the new Quark features, and we encourage you to read them because you will find the new Quark to be a very useful ally on your path to productivity. For indesign training in Delhi Tgc India can be a good option for you. Visit Here and get answers of all of your queries about Indesign course in Delhi.

    Adobe: product positioning at any cost

    Adobe recently acquired Macromedia because Adobe couldn't compete with Macromedia's web software, which is another area where Adobe falls short.

    In our opinion, and in the opinion of many people we interviewed, the only way Adobe could gain a dominant position in the web design industry was to buy out their competitors. Adobe's lead in Photoshop does not translate to a lead in other fields.

    Adobe has been unsuccessful in positioning InDesign as the publishing industry's leader over the last few years.

    Adobe's key market-share strategy is to bundle InDesign.

    Adobe's strategy is very similar to some of the strategies used by Microsoft in the past to eliminate competition.

    It's a well-known fact (painfully proven by Microsoft) that, among other things, you can kill your competition by giving your product away for free (or far below the true cost of the product) and forcing people to acquire it by bundling or embedding it with other necessary software that people MUST buy anyway.

    One of the reasons Microsoft has been sued in every country where they have sold software is because of this. They have always engaged in proven, documented unfair and illegal competition practises, and their "product bundling" practises force consumers to use products they would never have considered otherwise. Adobe is following suit. You can also do Photoshop course in Delhi at TGC India. Go through this link and your all queries will be answered: https://www.tgcindia.com/course/photoshop-course-in-india/

    Of course, Adobe can claim that InDesign has a street price when purchased separately. But, like everyone else in the field of graphic design, you MUST purchase Photoshop, Illustrator, and/or Acrobat. When you compare the prices of these applications, purchasing the entire Creative Suite becomes more cost effective. In addition, for the same price, you get InDesign, GoLive, ImageReady, and other freebies.

    As a result, people are receiving InDesign as part of a package. To put it another way, for free. To confirm this, look at the price comparison we included. Don't forget that upgrade versions are even cheaper (usually 50% off or more)!

    Check out the prices for Creative Suite 2 full (which includes Photoshop CS2, Illustrator CS2, InDesign CS2, Adobe Bridge, GoLive CS2, Acrobat 7.0 professional, Version Cue CS2, and more). The best price I could find was $1119.12 at:

    There are other, much lower prices for the full version or upgrades available.

    When compared to purchasing individual products, the full retail cost of the retail versions is:

    $383.73 for one Adobe Acrobat user

    Adobe Golive costs $386.15.

    $480.67 for Adobe Illustrator

    Adobe InDesign costs $676.79.

    $548.51 for Adobe Photoshop (At these prices, only Photoshop and Illustrator are $1030.)

    The retail products are worth $2475.85. As a result, InDesign is completely free.

    In comparison, Quark 6.5 costs $707. Upgrades are less expensive.

    So, after confirming that we are indeed receiving InDesign for "free," and assuming that Quark has been successfully muscled out of the market, how long do you think InDesign will remain "free"? Not for long. It would be unbundled and sold separately right away. Consider programmes like Premiere, for example.

    In this market, eliminating your competition also means eliminating the motivation to innovate. Historically, competition benefits the end user when it is done fairly, focusing on product quality to win the user rather than resorting to a marketing, sales, and business strategy to trick the user into "converting."

    • Created: 27-04-22
    • Last Login: 27-04-22
     
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