Hi, I'm Lydia Smith, and I've spent the past few years working as a PR Manager in the high-stakes world of online casinos. Today, I work for CasinoSafest.com, where I help create the public face and communications policy for some of the finest and most secure sites on the market.

My journey to PR started as a passion for storytelling and a talent to make genuine connections. I graduated in Communications before working within the entertainment sector for a few years prior to falling into the fast-paced, ever-evolving iGaming industry.

At CasinoSafest, my role is everything from composing press releases and managing media relations to building player-trust with platforms through transparent, engaging content. I take pride in helping brands shine while maintaining integrity and player safety front and center.

Beyond the office, I'm an avid traveler, coffee aficionado, and massive poker fan—but always play for fun. I love working in an industry that is equal parts strategy, innovation, and entertainment, and am always looking forward to the next project's breadth.