If video was a component of content marketing yesterday, video marketing has since been separated into its own category. Due to the capabilities of smartphone cameras, which allow you to make millions of high-quality films, a new participant in the virtual arena has emerged. Keys to popularising video content: Users understand video better than text; using video to reach an audience (including a video translate) and collect and deliver a greater quantity of information is feasible; video is a flexible medium that can be used for practically all projects.